We are TBD

Rafael is a Brazilian-born, international creative. He’s worked his way across the globe from Brazil to the Middle East to the U.S., making stops at Ogilvy & Mather in Brazil, Ogilvy & Mather and Leo Burnett in Dubai, Pereira & O’Dell in San Francisco, and 180LA. He’s picked up quite a few new experiences and perspectives along the way.

We believe in ideas
before execution
— Rafael Rizuto, CCO

He's behind award-winning projects
such as Boost Mobile’s “Boost Your Voice” (Integrated Grand Prix, Promo Grand Prix and Titanium winner at Cannes Lions 2017); UNICEF’s “UNfairy Tales” (Grand Prix for Good at Cannes Lions 2016); Expedia’s “Dream Adventures”; Hellmann's “Recipe Receipt”; Airbnb's “#Birdbnb,” “Solving #SochiProblems,” and “Views” (Airbnb's first global campaign); and Coca-Cola’s “Happiness Refill” and “Crossroads” (Coca-Cola’s largest-ever Latin American push). Rafael has won over 200 international awards including Golds and Pencils at D&AD, the One Show, the Clios, the London International Awards and the Effies.

An idea-led creative by nature, Rafael turned 180LA into the most awarded shop in all of TBWA’s Network Worldwide within a year of joining as ECD. He was recognized as one of
Ad Age’s "40 under 40" in 2017, and ranked #13 in Business Insider’s "30 Most Creative People in Advertising" in 2016. When he’s not day dreaming, he’s playing with his dog Bucho.


Virginia is TBD’s innovation strategist, bringing together the worlds of consulting and creativity under one roof. Her unique range of experience spans across innovation consulting, client-side insight strategy, and creative agencies. Drawing on far reaching experience, she merges diverse perspectives and expertise to create clarity from complex challenges.

We came together because we see a gap between innovation vision and concrete action
— Virginia Wang, CSO

Through extended stretches at IDEO, MTV, Electronic Arts, Goodby, Silverstein, & Partners, and DDB New York, she has translated today’s insights into agile, future forward strategies. Virginia has driven strategic initiatives for a wide spectrum of industries—mobility to retail to connected technology. And she has guided growth for nascent to leading brands (Dollar Shave Club, eBay, AAA, Adidas) by connecting the dots between people, organizations, and culture. 

Virginia’s work has been widely recognized by IDSA IDEA, Peabody, Effie, and AAA Jay Chiat Planning awards, and dubious, peer recognition as one of the "People Who Don't Suck." When she’s not noodling on flying cars or men's secret grooming behavior, you can usually find her in a local famers’ market or bumbling down a ski slope.


Having started his first business at the age of nine, you could say Jordan brings a few years of experience to his role as CEO at TBD. A serial entrepreneur, he has spent his entire career creating new business ideas out of the opportunities he sees around him. So, it’s no surprise that Jordan is responsible for founding two of the top advertising agencies in San Francisco – ARGONAUT and Eleven. 

In times of constant change
and disruption,
only uncertainty is certain
— Jordan Warren, CEO

After starting ARGONAUT from scratch
in 2012, the agency gained industry attention when it launched its first work on the Super Bowl for VW. In less than three years, the agency grew to over 80 employees and $20 million in revenue, bringing in clients like AT&T, Fitbit, MetLife, Google, Hershey’s, Anheuser-Busch InBev, Gruppo Campari and Fiat Chrysler. With Jordan at the helm, ARGONAUT was named one of the "Best Places to Work" by Ad Age in 2014 and 2015, and one of their "Agencies to Watch" in 2016.

Before starting his own shops, Jordan helped build the integrated marketing team at CKS for Apple upon Steve Jobs’ return in 1997, which went on to become their in-house agency. He also started one of the first Internet marketing practices while at CKS in 1994. When he’s not creating companies, Jordan can be found on the ballfields taking pictures of his son’s high school football and baseball teams.