Havaianas | The Boardwalk Store
Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U.S. and showcase how their sandals can be worn not only at the beach, but from day to night. To invite everyone to try Havaianas and, literally, step into summer, we enlisted street artist Buff Monster and created a shoppable boardwalk in Venice Beach. Using Google Vision A.I. technology, consumers could aim their phone's cameras at the mural's different patterns to shop products with their respective themes. The site not only took them to the point-of-purchase, it also offered styling tips from celebrity stylist Tara Swennen.